“For one thing, it raises the question of what success really means. We live in a culture shaped by an unspoken, yet very powerful, assumption that success means money and all the things it can buy. So many of us unquestioningly devote most of our energies to striving for material success. It’s easy to get caught up in the cycle of constantly pursuing the bigger job, the nicer house, the more luxurious car. But once you embrace the idea of living by a code, it becomes clear that individual character ~ not your job title, your lifestyle, or your bank account ~ is the true measure of who you are.”

― James P. Owen, Cowboy Ethics: What It Takes to Win at Life